Positioning Strategy

Clarify your strategic differentiation
to create sustainable competitive advantage

Industry leading companies focus on differentiating themselves in surprisingly simple ways. Volvo’s focus on safety, FedEx’s focus on reliability and Nike’s focus on performance are examples of this. These companies outperform competitors and grow faster than their industries.

Positioning strategy is the process of making your strategic differentiation extremely focused and the principles or beliefs behind that focus easy for everyone to understand.

With a positioning strategy in place, people throughout your organization can make changes to reinforce your differentiation, measure performance in more relevant ways and drive the right kind of growth.
Using inspiring workshops and proven consulting processes, we can help you understand your current positioning and that of your competitors. Then, refine your positioning strategy, or develop a new one, and help you make changes that give you a sustainable competitive advantage.
We’ve helped clients use positioning strategy to address a wide range of growth opportunities, from launching new companies or accelerating M&A integration to increasing market penetration or adapting to market shifts.